Whether you’re a soccer fan or not, it’s hard to ignore the huge sporting event taking place right now in South Africa. The World Cup is underway and observing the emergence of national pride among my friends and coworkers always makes me smile. I love it. I was a superfan at the 2010 Olympics, cheering wildly for Canada, so I completely understand the pride and passion that emerges when cheering for your national team. I can’t say I’m too into soccer but as this tournament goes on, I’m confident that I will soon care who comes out on top.
But what really caught my attention recently is not who is winning the games or what penalties shouldn’t have been called. Instead, it is Louis Vuitton who has sparked my interest. Louis Vuitton and the World Cup? How do they relate, you may ask? Well, this year, FIFA came to Louis Vuitton requesting the luxury hand bag and luggage maker create a trophy case for the Cup. I can’t say LV would come to mind first if I was thinking about a case for a soccer trophy but nonetheless they have created a leather-bound carrying case with all the trademark LV styling. Supermodel Naomi Campbell was on hand to help reveal the new partnership of football and fashion and although I’m no expert, luxury luggage and frenzied football fans don’t seem like an obvious couple. I do, however, find it a clever combination. For someone who isn’t waking up at 4am to cheer on my chosen country, I’m suddenly a little more interested in the coveted World Cup. And a little jealous too… custom Louis Vuitton luggage? A trip to South Africa? I’ll take either!